Posts tagged as:

targeting

Stop marketing to businesses

When you create and deploy a sales or marketing message of any kind, address it to the people who work at those companies, not to the companies themselves. Ultimately, a person makes the decision to buy; “the company” doesn’t. [click to continue…]

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Define your target client

The better able you are to define your target client, the better your chances of developing a list or database that will help you reach them. [click to continue…]

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Good lists versus bad lists

November 6, 2009

Here’s an interesting corollary when it comes to mailing lists and databases: “A good list has the potential to generate a good response with an ‘average’ sales message. But a bad list won’t yield the response you need, regardless of how spectacular your sales message may be.”

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