Posts tagged as:

sales process

Sacred Cows

I’m always pleased when someone who has read my book, heard me speak, or met me at a networking activity calls and says, “I’d like to talk to you about doing a marketing makeover for my business.”

CowI received one of those phone calls several weeks ago from a delightful woman (whom I’ll call Katherine). She quickly explained that she had been in business for about ten years and felt that she needed to make some improvements in her marketing.

We talked about her business and about my extreme marketing makeover process. Based on a very delightful and productive phone conversation, I recommended that Katherine and I get together. (Katherine lives in Manhattan, so that made it easy.)

I did my usual research before I meet with someone. In most cases, that means digging into a company website to find out a little more about what they do. [click to continue…]

{ 0 comments }

Offend no one

Many years ago, I published and printed a personalized newsletter program that was used by over 100 direct mail companies throughout the U.S. These direct mail companies would take the newsletters we sent them – in quantities ranging from 500 to 5,000 – and mail them to their clients and prospects.

It was a great business and served us well until the invasion of the Internet. All of a sudden, direct mail processing centers that were once cookie cutter services of every other processing center, had personalities of their own.

We always used color photos in the newsletters to supplement the stories. Our hard and fast rule regarding the selection of photos was simply, “Offend no one.” This meant that if there was the slightest possibility that a photo we selected [click to continue…]

{ 1 comment }

“Sorry, Gil, the dog ate the worksheet”

December 4, 2010

After weeks of listening to a sales person and speaking with other people in the organization, I signed up for what I consider to be a relatively expensive business service.
During a very lengthy sales dance, the business service company was extremely attentive. They called. They sent materials. They invited me to sit in on WebEx [...]

Read the full article →

Article published in PowerHomeBiz

November 29, 2010

PowerHomeBiz blog picked up one of my byline articles entitled Marketing Works Better When it Supports the Sales Process Directly.

The article is short, sweet, and to the point… summarizing the importance of thinking about marketing as a tool to support the sales process, rather than as an isolated activity. Here’s the link:
http://www.powerhomebiz.com/blog/2010/11/marketing-works-better-when-it-supports-the-sales-process-directly/

Read the full article →

Who says you can’t move a virtual office?

November 26, 2010

When I shared this story with a friend last week, he said it was “impossible to move a virtual office.” He may be right. But it doesn’t change the story or the moral of the story.
Readers of How to Give Your Business an Extreme Marketing Makeover know that I spend a great deal of time [...]

Read the full article →

First formal announcement of the book

September 22, 2010

The very first, formal announcement of the book, How to Give Your Business an Extreme Marketing Makeover, found its way to the online and mainstream media today.
Just like finally being listed on Amazon.com and Barnes & Noble, this is one of the early milestones that establishes the book as ready to do what it does [...]

Read the full article →

Gil’s book “on sale” for $164.95

September 16, 2010

Why would anyone pay $164.95 for a book when you could buy it online for $14.95?
The answer is that it comes with a one-hour private consultation with the author!
First, order the book directly from Gil. Read the book. It’s a fast read. You’ll probably get through it in a day or so. But don’t let [...]

Read the full article →

Hot off the press!

July 30, 2010

The official launch date for my new book, How to Give Your Business an Extreme Marketing Makeover, is September 2010. And it looks like we’re right on schedule.
The simple, logical 5-step process eliminate I describe in this book transforms tired, worn-out, inefficient marketing and into a highly effective process that produces better, more predictable and [...]

Read the full article →

Talk to lots of people every day

November 6, 2009

Of all the activities that can make or break any business owner, the willingness to talk to lots of people is the one I see as most critical.
It stands to reason that if you sit behind your desk waiting for the phone to ring, it won’t.

Read the full article →