Posts tagged as:

personalization

Avoid getting too personal too fast

Personalization in marketing messages assumes that you know something about the people you’re marketing to. It can be an effective way to keep clients coming back, but be careful how you use it. [click to continue…]

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Stop marketing to businesses

When you create and deploy a sales or marketing message of any kind, address it to the people who work at those companies, not to the companies themselves. Ultimately, a person makes the decision to buy; “the company” doesn’t. [click to continue…]

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