Posts tagged as:

marketing strategy

The businesses and organizations that do the best job at marketing realize they’re not just selling products or services. They realize they must sell solutions. [click to continue…]

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Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer. [click to continue…]

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Select, sample and test

November 6, 2009

It’s always best to walk first, then run — especially when a financial investment is at stake. This is particularly true when it comes to acquiring new marketing lists. Before you purchase or rent the entire list and market to every prospect, acquire a representative sampling of the list, and put it to the test.

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Define your target client

November 6, 2009

The better able you are to define your target client, the better your chances of developing a list or database that will help you reach them.

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