Posts tagged as:

marketing strategy

Book cover webThe official launch date for my new book, How to Give Your Business an Extreme Marketing Makeover, is September 2010. And it looks like we’re right on schedule.

The simple, logical 5-step process eliminate I describe in this book transforms tired, worn-out, inefficient marketing and into a highly effective process that produces better, more predictable and profitable results.

Here’s a glimpse of what I cover:

  • Why every business and every organization needs an extreme marketing makeover… TODAY!
  • How to replace unnecessary and expensive (and oftentimes wasteful) marketing with strategic marketing
  • Why the ultimate goal must be to implement marketing strategies, tactics, and activities that [click to continue…]

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The businesses and organizations that do the best job at marketing realize they’re not just selling products or services. They realize they must sell solutions. [click to continue…]

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What’s the goal of marketing?

November 6, 2009

Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer.

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Select, sample and test

November 6, 2009

It’s always best to walk first, then run — especially when a financial investment is at stake. This is particularly true when it comes to acquiring new marketing lists. Before you purchase or rent the entire list and market to every prospect, acquire a representative sampling of the list, and put it to the test.

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Define your target client

November 6, 2009

The better able you are to define your target client, the better your chances of developing a list or database that will help you reach them.

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