The official launch date for my new book, How to Give Your Business an Extreme Marketing Makeover, is September 2010. And it looks like we’re right on schedule.
The simple, logical 5-step process eliminate I describe in this book transforms tired, worn-out, inefficient marketing and into a highly effective process that produces better, more predictable and profitable results.
Here’s a glimpse of what I cover:
- Why every business and every organization needs an extreme marketing makeover… TODAY!
- How to replace unnecessary and expensive (and oftentimes wasteful) marketing with strategic marketing
- Why the ultimate goal must be to implement marketing strategies, tactics, and activities that directly support your sales process
- How to shorten your sales cycle, streamline your sales process, and eliminate points of constraint by “working backwards”
- How to determine the best marketing for the job
- And much more!
Available soon at: Amazon.com, Baker & Taylor, Barnes & Noble, and Ingram for only $14.95.
In his foreword to the book, my friend and colleague Winton Churchill of The Churchill Method says, “Gil Effron truly connects the dots between marketing strategy and sales process in a way that most business owners and marketing professionals never stop to think about. You’ll not only gain new insights from this book, but you’ll also be amazed at the transformation you’ll see in your business as a result conducting your own extreme marketing makeover.”
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