Posts tagged as:

marketing process

Article published in PowerHomeBiz

PowerHomeBiz blog picked up one of my byline articles entitled Marketing Works Better When it Supports the Sales Process Directly.

The article is short, sweet, and to the point… summarizing the importance of thinking about marketing as a tool to support the sales process, rather than as an isolated activity. Here’s the link:

http://www.powerhomebiz.com/blog/2010/11/marketing-works-better-when-it-supports-the-sales-process-directly/

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A great review by Hilary JM Topper

Hilary JM Topper, MPA, President & CEO of HJMT COMMUNICATIONS, LLC, a boutique Public Relations, Social Media, Event Planning & Graphic Design Agency.
The agency is located in Manhattan, Long Island and in Rochester, NY, posted a review today on Blog Critics.

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First formal announcement of the book

September 22, 2010

The very first, formal announcement of the book, How to Give Your Business an Extreme Marketing Makeover, found its way to the online and mainstream media today.
Just like finally being listed on Amazon.com and Barnes & Noble, this is one of the early milestones that establishes the book as ready to do what it does [...]

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Gil’s book “on sale” for $164.95

September 16, 2010

Why would anyone pay $164.95 for a book when you could buy it online for $14.95?
The answer is that it comes with a one-hour private consultation with the author!
First, order the book directly from Gil. Read the book. It’s a fast read. You’ll probably get through it in a day or so. But don’t let [...]

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What’s the goal of marketing?

November 6, 2009

Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer.

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Your clients become more valuable every day

November 6, 2009

Some businesses market all the time. Their steadfast pursuit is new business.
Marketing continually to ferret out new business is a highly important strategy. No one can dispute the value of this approach. Because it is so targeted, direct marketing is the most effective means to reach new clients who are most like your present clients.

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