After weeks of listening to a sales person and speaking with other people in the organization, I signed up for what I consider to be a relatively expensive business service.
During a very lengthy sales dance, the business service company was extremely attentive. They called. They sent materials. They invited me to sit in on WebEx demonstrations. They reeked of professionalism and efficiency. (You know where this is going, don’t you?)
So I made my payment by credit card. A few days later, I received (as promised) a first batch of materials with an instruction to call once they arrived and set a time to work with one of their staff members. [click to continue…]
When I shared this story with a friend last week, he said it was “impossible to move a virtual office.” He may be right. But it doesn’t change the story or the moral of the story.
Readers of How to Give Your Business an Extreme Marketing Makeover know that I spend a great deal of time talking about how marketing must always support the sales process. I ultimately conclude that in doing an extreme marketing makeover of your own, one of the ways that you know you “have it right” is when you can’t tell the difference between marketing and the sales process.
So here’s the story. In order to pick up some extra services, I decided that it was time to relocate my virtual office on Madison Avenue. It’s primarily a mail drop, but there are times that I need conference room space, and too often, where I am now, it’s just not available.
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