Reviews

Blog Business World

Posted November 2, 2010. Wayne Hurlbert said, “I highly recommend the essential and must read book How to Give Your Business an Extreme Marketing Makeover by Gil Effron, to any business people who are serious about changing their current marginally effective marketing and sales program into an extraordinary sales dynamo. The marketing makeover techniques described in this book will indeed transform any company’s lackluster sales and marketing efforts into one of high achievement and profitability.”

Click here to read the entire review.

INTERVIEW: As a part of his review, Wayne Hurlbert provided me with a number of questions. Those questions and my responses may be found by clicking here.

Entrepreneur and Self-Employed Business Journal

Posted October 25, 2010. “[O]ffers time-tested tips and real-life examples that provide lasting change and potential for success. Laid out in nine short chapters and just 120 pages, Mr. Effron takes readers by the hand and leads them on a journey of discovery of what works, what doesn’t, and how to know the difference.

“Readers will appreciate Effron’s easy writing style, his use of examples, and his no-nonsense approach.” Click here for the entire review.

Blog Critics

Posted October 4, 2010 by Hilary JM Topper. “Extreme Marketing Makeover is well written and well thought out. I love the way the book uses real life examples to clarify different strategies. It certainly helps the reader understand the concepts. Gil Effron’s book is easy to read, simple to comprehend in its ideas and yet, interesting enough, accessible in the way teaches you a few key techniques.

“When I read a business book, I like it to be short, quick, and I want to learn something that I didn’t already know. Gil Effron’s book does that and more. If you have a small business, I would highly recommend getting a copy of and giving your firm an “extreme makeover!”

Read the entire review: http://blogcritics.org/books/article/book-review-how-to-give-your/