From the category archives:

Strategy

Stand out from the crowd

The businesses and organizations that do the best job at marketing realize they’re not just selling products or services. They realize they must sell solutions. [click to continue…]

{ 0 comments }

What’s the goal of marketing?

Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer. [click to continue…]

{ 0 comments }

You can’t survive the battle of low price

November 6, 2009

Low price has always been a strong motivator. In today’s world, there always seems to be someone with a lower price. But the fact remains that there’s just so low you can go.

Read the full article →

Guaranteed!

November 6, 2009

The words guarantee or guaranteed are incredibly powerful. When you offer a guarantee, you assure your prospects they can buy with confidence.

Read the full article →

Your clients become more valuable every day

November 6, 2009

Some businesses market all the time. Their steadfast pursuit is new business.
Marketing continually to ferret out new business is a highly important strategy. No one can dispute the value of this approach. Because it is so targeted, direct marketing is the most effective means to reach new clients who are most like your present clients.

Read the full article →

Do you have customers or clients?

November 6, 2009

In business, the words “customer” and “client” are often used interchangeably, but they really are not the same.

Read the full article →

Talk to lots of people every day

November 6, 2009

Of all the activities that can make or break any business owner, the willingness to talk to lots of people is the one I see as most critical.
It stands to reason that if you sit behind your desk waiting for the phone to ring, it won’t.

Read the full article →