I’m always pleased when someone who has read my book, heard me speak, or met me at a networking activity calls and says, “I’d like to talk to you about doing a marketing makeover for my business.”
I received one of those phone calls several weeks ago from a delightful woman (whom I’ll call Katherine). She quickly explained that she had been in business for about ten years and felt that she needed to make some improvements in her marketing.
We talked about her business and about my extreme marketing makeover process. Based on a very delightful and productive phone conversation, I recommended that Katherine and I get together. (Katherine lives in Manhattan, so that made it easy.)
I did my usual research before I meet with someone. In most cases, that means digging into a company website to find out a little more about what they do. [click to continue…]
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