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First formal announcement of the book

September 22, 2010

The very first, formal announcement of the book, How to Give Your Business an Extreme Marketing Makeover, found its way to the online and mainstream media today.
Just like finally being listed on Amazon.com and Barnes & Noble, this is one of the early milestones that establishes the book as ready to do what it does [...]

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Gil’s book “on sale” for $164.95

September 16, 2010

Why would anyone pay $164.95 for a book when you could buy it online for $14.95?
The answer is that it comes with a one-hour private consultation with the author!
First, order the book directly from Gil. Read the book. It’s a fast read. You’ll probably get through it in a day or so. But don’t let [...]

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Hot off the press!

July 30, 2010

The official launch date for my new book, How to Give Your Business an Extreme Marketing Makeover, is September 2010. And it looks like we’re right on schedule.
The simple, logical 5-step process eliminate I describe in this book transforms tired, worn-out, inefficient marketing and into a highly effective process that produces better, more predictable and [...]

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A (video) glimpse at tomorrow

December 7, 2009

I don’t know about you, but I get dozens of emails a day containing links to one thing or another.
I received this link last week from a friend. In his email, he said he thought Sony created this for use at a Sony executive meeting. But he wasn’t able to verify the source.

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Stand out from the crowd

November 6, 2009

The businesses and organizations that do the best job at marketing realize they’re not just selling products or services. They realize they must sell solutions.

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What’s the goal of marketing?

November 6, 2009

Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer.

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You can’t survive the battle of low price

November 6, 2009

Low price has always been a strong motivator. In today’s world, there always seems to be someone with a lower price. But the fact remains that there’s just so low you can go.

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A simple strategy for better design

November 6, 2009

With computer graphics so readily available, everyone has become a designer — or so it seems. Fancy borders, a variety of typefaces, styles, clip art, borders, and drop shadows come right out of the computer into your marketing materials.

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Avoid getting too personal too fast

November 6, 2009

Personalization in marketing messages assumes that you know something about the people you’re marketing to. It can be an effective way to keep clients coming back, but be careful how you use it.

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Stop marketing to businesses

November 6, 2009

When you create and deploy a sales or marketing message of any kind, address it to the people who work at those companies, not to the companies themselves. Ultimately, a person makes the decision to buy; “the company” doesn’t.

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