I’m not one for playing the lottery or spending time at the slot machines in Vegas. But this morning I felt like doing exactly that… that this was my lucky day.
I was checking the weather this chilly Sunday morning before venturing out. Because of the likelihood of icy roads, I clicked through to the Local Weather Alert.
Bigger than life is a banner ad from amazon.com featuring my book.
Given all the books and products that Amazon carries, what are the odds of that happening?
Click on the screen shot below.
I’m always pleased when someone who has read my book, heard me speak, or met me at a networking activity calls and says, “I’d like to talk to you about doing a marketing makeover for my business.”
I received one of those phone calls several weeks ago from a delightful woman (whom I’ll call Katherine). She quickly explained that she had been in business for about ten years and felt that she needed to make some improvements in her marketing.
We talked about her business and about my extreme marketing makeover process. Based on a very delightful and productive phone conversation, I recommended that Katherine and I get together. (Katherine lives in Manhattan, so that made it easy.)
I did my usual research before I meet with someone. In most cases, that means digging into a company website to find out a little more about what they do. [click to continue…]
