From the category archives:

Blog

A (video) glimpse at tomorrow

I don’t know about you, but I get dozens of emails a day containing links to one thing or another.

I received this link last week from a friend. In his email, he said he thought Sony created this for use at a Sony executive meeting. But he wasn’t able to verify the source. [click to continue…]

{ 0 comments }

Stand out from the crowd

The businesses and organizations that do the best job at marketing realize they’re not just selling products or services. They realize they must sell solutions. [click to continue…]

{ 0 comments }

What’s the goal of marketing?

November 6, 2009

Careful, it’s a trick question. Think about your answer carefully before you inadvertently blurt out the wrong answer.

Read the full article →

You can’t survive the battle of low price

November 6, 2009

Low price has always been a strong motivator. In today’s world, there always seems to be someone with a lower price. But the fact remains that there’s just so low you can go.

Read the full article →

A simple strategy for better design

November 6, 2009

With computer graphics so readily available, everyone has become a designer — or so it seems. Fancy borders, a variety of typefaces, styles, clip art, borders, and drop shadows come right out of the computer into your marketing materials.

Read the full article →

Avoid getting too personal too fast

November 6, 2009

Personalization in marketing messages assumes that you know something about the people you’re marketing to. It can be an effective way to keep clients coming back, but be careful how you use it.

Read the full article →

Stop marketing to businesses

November 6, 2009

When you create and deploy a sales or marketing message of any kind, address it to the people who work at those companies, not to the companies themselves. Ultimately, a person makes the decision to buy; “the company” doesn’t.

Read the full article →

Select, sample and test

November 6, 2009

It’s always best to walk first, then run — especially when a financial investment is at stake. This is particularly true when it comes to acquiring new marketing lists. Before you purchase or rent the entire list and market to every prospect, acquire a representative sampling of the list, and put it to the test.

Read the full article →

Define your target client

November 6, 2009

The better able you are to define your target client, the better your chances of developing a list or database that will help you reach them.

Read the full article →

Good lists versus bad lists

November 6, 2009

Here’s an interesting corollary when it comes to mailing lists and databases: “A good list has the potential to generate a good response with an ‘average’ sales message. But a bad list won’t yield the response you need, regardless of how spectacular your sales message may be.”

Read the full article →

← Previous Entries