I don’t know about you, but I get dozens of emails a day containing links to one thing or another.
I received this link last week from a friend. In his email, he said he thought Sony created this for use at a Sony executive meeting. But he wasn’t able to verify the source.
As I dug deeper, I was able to ascertain that Karl Fisch, Scott McLeod, and Jeff Brenman researched it, but I couldn’t find a direct connection to Sony.
Regardless of the source, the reason I wanted to share it with you is that I believe it is absolutely profound. In fact, the first time I viewed it, I sat quietly afterward for 10 minutes or so just pondering the implications to my business and the way we all do business.
I mention this because I think you’ll want to watch it at a time when you can sit quietly, too, and think about what it means for your business and your future.
By the way, the reason I include it here is that a 10-Day Marketing Makeover – or any marketing planning by anyone – must take into consideration the challenges of changing technology and the opportunities it presents.
It also reconfirms to me that continuing to do the same thing (from a marketing and sales process perspective) and expecting a different result does not hold any promise for future success and prosperity.
Please feel free to share your thoughts and revelations with me. Remember, I didn’t create it. I’m just the messenger.
