The words guarantee or guaranteed are incredibly powerful. When you offer a guarantee, you assure your prospects they can buy with confidence.
After all, you couldn’t and wouldn’t offer such a great guarantee if your products didn’t perform as you claimed. A guarantee is a customer service commitment. You promise to fix and adjust, and even provide solace for their inconvenience.
Guarantees in your marketing offers can be simple, dramatizing your confidence in your product or service. “Satisfaction guaranteed or your money back.” It starts to look almost like a free trial, doesn’t it? It says that your prospects can try it freely, knowing from the outset it may be returned if necessary.
Guarantees in offers will help direct behavior. “Guaranteed for two years if you use your credit card.” People will reach for their Visa if it means the warranty is twice as good or lasts twice as long.
Guarantees in offers help you build solid, long-term relationships with your customers. “Because you are a valued customer, we’ll extend the factory warranty to two years.”
People like guarantees, and so do you. Say you are presented with two similar products at similar prices and terms offered by two experienced, quality companies. One company offers a guarantee; the other does not. Go ahead. Place your order.
By the way, your guarantee, no matter how good it is, has no value unless you back it up, advertise it, and promote it. Display your guarantee proudly and prominently, in as many ways as you can.
