The Team

Gil Effron

Gil is a business and marketing consultant and advisor. As president/CEO of Strategies For Growth and head of 10-Day Marketing Makeover, he blends his creative problem solving with exacting implementation tactics as he guides business owners and professionals on how best to “ELIMINATE THE GAPs” that are inhibiting their growth and success.

Dealing with owners of small to medium sized businesses – from startups to those with years under their belts that now find themselves stalled – Gil tackles a broad range of challenges from how to maximize marketing return on investment to surviving and thriving in a turbulent economy.

Gil has over 35 years of experience in business and marketing. During the past 17 years, he owned and operated a successful publishing business serving the marketing and promotional needs of over 100 companies that provide direct mail and fulfillment services. Prior to that, he owned and operated his own marketing advisory company where he worked as an independent consultant with numerous businesses that were too small to have their own marketing director on staff.

A highly skilled marketing strategist, and proficient direct-response copywriter, Gil has written hundreds of articles on direct marketing and published a book entitled Direct Mail Success. Gil holds a bachelors degree from the University of Cincinnati, a masters from Michigan State University, and pursued post-graduate studies at Ohio State University.

Will Rico

Will is CEO of CommonMind, a web-consulting firm that focuses on supporting the needs of small businesses.

Founded in 1998, CommonMind is different than most web service providers because of their practical approach. They always seek the simplest solutions to the most complicated problems. This is evidenced by their commitment to explain concepts in simple English, not technical jargon, and patience with clients who lack a technical background.

Will believes in giving back to the business community – most specifically through promoting ethics and business acumen within the computer consulting industry. He served on the board of directors for the ICCA, a national non-profit trade group for computer consultants, and taught a course on the Unix operating system at The New School. Will is co-author of Real Estate Internet Marketing, an e-book at AgentWebAudit.com

Will graduated from Harvard University in 1996 with a degree in Computer Science.

Plus a Team of Professionals with Specialized Expertise

As needed – and depending on the needs, challenges, and opportunities we see on a case-by-case basis – we pull from a stable of experts. These industry professionals understand the 10-Day Marketing Makeover process and they believe in the power of the process to yield exceptional results without humongous out-of-pocket expenses.

Departments include:

• Branding
• Copywriting
• Design
• Direct Marketing
• New Media
• Print Production
• Printing
• Public Relations
• Sales process
• Sales training
• And more, as needed