Q&A

Can you really complete a marketing makeover in only 10 days?

Yes. In 10 days we can conduct our critique (assessment) of your current marketing, create a comprehensive written marketing plan, and build an action plan that outlines how to implement the 10-Day Marketing Makeover. Depending on the recommendations of the marketing and action plans, you could begin to see progress in your marketing and sales effectiveness within days or weeks. Because we know that immediate, measurable results are important, we focus our attention on providing you with short-term strategies.

After you complete the marketing strategy and provide us with the action plan, what are our options?

The action plan is a recipe for implementing the changes and improvements we recommend for your marketing and sales process. You could take the recipe and implement it yourself. You could turn to local service providers that you know for assistance. Or, you could use one of our preferred service providers. It doesn’t matter which implementation approach you select (although some approaches are faster than others). The advantage you gain when you work with one of our preferred service providers is that they’ve worked with us before. They know how to take our plan and move it forward quickly and efficiently, without reinventing the wheel or changing the direction of the 10-Day Marketing Makeover plan.

Does a 10-Day Marketing Makeover obligate us to spend a great deal of money on marketing?

Our greatest thrill when we conduct a 10-Day Marketing Makeover is to bring about significant change in a business by utilizing the resources our clients have at hand and by turning our attention to various processes that can be implemented with little or no out of pocket cost. See our various case studies for examples.

Who conducts the 10-Day Marketing Makeover?

Gil Effron and Will Rico personally conduct each 10-Day Marketing Makeover. If and when they feel that additional skill sets and experiences are required, they call upon the services of a team of experts. These experts have worked with 10-Day Marketing Makeover before and they understand the process.

When we are accepted as a client of 10-Day Marketing Makeover, what’s required of us?

First and foremost, we want you to be 100% honest and open with us. The more we know the real facts, the better and more helpful our recommendations can be. We have seen “the good, the bad, and the ugly” within many businesses. Nothing surprises us.

In addition, probably the most important thing for you to bring to the process is an open mind and a willingness to step outside your comfort zone. We find that when clients are really interested in learning and implementing the marketing approaches and strategies we recommend, we can deliver outstanding results. While we appreciate questions and conversation so that our clients truly understand our approach and rationale, clients that are argumentative or resistant to change rarely see an impact in their marketing or on their bottom line.

We are a very small company. Can 10-Day Marketing Makeover help us?

Although we’ve helped very young businesses and businesses with only one or two employees, we can be of greatest service to businesses that have two to three years under their belts and have between four and 20 employees.

Can 10-Day Marketing Makeover help any business in any industry?

Theoretically, yes. With that said, if we honestly don’t believe we can help you, we will tell you immediately. In doing so, we would hope to refer you to qualified resources that could be of assistance to you. We are selective when it comes to accepting clients because we want to make sure that we can deliver a measurable difference.

We are 1,000 miles away from New York City. How would the 10-Day Marketing Makeover work for us?

Thanks to today’s technologies and communication tools, we’re really not far apart. Between email, conference calls, video conferencing, screen sharing, and so on, we get to know you and visa versa. Sometimes, we’ll ask you to overnight samples or reference material to us. This may add a few days to the usual 10. We will notify you if a few extra days will be required for the marketing makeover.

Do you offer a guarantee?

We do not and cannot provide a guarantee simply because final outcomes and results are always beyond the control of any business advisor, coach, or consultant. However, we do guarantee the quality of our work, our thoroughness, and our plan. And we can guarantee that if you follow the strategy and action plan, you will see measurable improvement in your marketing and sales effectiveness.